In recent years, Conversion Rate Optimization (CRO) has mattered immensely in the world of e-commerce. Owing to its effectiveness, 2017 is not going to be any different. The trends in CRO however, are always evolving meaning that you have to keep abreast of these changes and update your CRO strategies to accommodate them. Here’s some of the most popular articles that you can check: The Mobile First Design: Everything You Need to Know
Here are 10 conversion rate optimization tips you should take advantage of in 2017.
1. Optimize for mobile
34% of buyers perform product searches on their mobile gadgets. This is just one of the stats that prove the importance of mobile conversion optimization. To take advantage of this trend, optimize your site to ensure visitors have the best possible experience whichever device they use.
2. in-App A/B Testing
Optimization is a necessity if you are to prevent your business from getting lost in the crowded world of apps. You need to get insights from your customers, monitor performance and continuously improve.
3. Embrace Market automation
To cope with the ever-changing dynamics of the market, you must embrace marketing automation. Set the goal you want to achieve and pick the right automation solution that suits your requirements and budget.
Personalization simply means delivering a web experience that specifically speaks to your customers. With so much competition in the e-commerce world, personalization helps your clients develop a preference for your site by creating a connection between you and them.
5. Optimizing content
Well-crafted content should give you an edge now that Facebook and Google are working to push out weak content and weed out click-bait headlines. Craft content with enough value to draw traffic to your site and social media. Such strong content boosts ranking on search engines, and audiences can share it with their friends.
6. Understand your niche
Study the market thoroughly to understand your niche. Once you’ve understood your market niche and its audience, you can focus your CRO strategies to improve conversions better.
7. Analyze visitor behavior
You should make use of behavior analysis tools like form analyzer and heat maps to analyze where in your e-commerce funnel visitors are leaving. This will help you identify the reasons for not converting so that you can fix them.
8. Make use of real-time surveys
Real-time surveys will get you honest and reliable responses from your visitors. From them, you can get critical feedback and suggestions on how to improve your website.
9. Cross-platform testing
This involves testing your website design, content and other elements across various platforms. Get acquainted with the different platforms and devices and the behavior and patterns of your targeted audience. This will help you decide on which platforms/devices you need to test and how to do it.
10. Maximize your video marketing
Videos have become an essential fuel in the modern day marketing engine. Some trends you can incorporate into your video marketing include –
– Use mobile-centric videos
– Create interactive videos
– Create targeted video campaigns
— PJ Germain ☯️ (@pureresiduals) 10 de abril de 2017