Are you interested in increasing ecommerce conversion rate? Check out these top 3 things you need to optimize in order to maximize ecommerce conversion rate!
The Importance of Ecommerce Conversion Rate – How It Can Affect Your Website
We all know that for ecommerce sites – conversion is the most important factor. Conversions are not essential for the website success only, but for survival and fighting with the competition as well. The truth is that your ecommerce business cannot function forever if your website is not generating a certain number of sales. If your website cannot generate enough sales, your costs will get bigger and bigger, and you would not have other option than to shut down your business. So, what is the solution here?
The solution, in this case, is to find a way to optimize your website in order to drive more traffic to the site and increase your sales. Optimizing your website is not a simple thing to do, but it is the best way to increase the conversion rate.
We are going to present you the top 3 factors you need to take into consideration when optimizing your website for conversions.
Increase Ecommerce Conversion Rate – Top 3 Things to Optimize
These are the top 3 areas that need to be optimized:
- User Experience – You’ll be surprised how much the user experience can affect the conversion rate. You need to determine whether or not you are providing a good user experience and work on that. For example, if your site takes too long to open a certain web page or simply to load, the visitors could easily get frustrated and find another site that offers similar products or services. The ideal load time to ensure a proper user experience is around 2 seconds. If you are not sure about the loading time, you can visit the website – Pingdom Website Speed Test and check how fast your website loads. Besides, testing the speed of your website, this website can also detect certain problems or areas that affect the load speed. It is a great tool that can help you establish what you should possibly do to provide a faster load time.
- The Trust Factor – The truth is that people will not spend money on your products or services if they don’t trust you. You need to make something that will help you earn their trust and confidence, even if your potential customers haven’t heard about your business or brand. You can still win their trust by working hard and adding a few new features to your website, such as reviews from previous buyers, feedbacks and testimonials from clients, adding user-generated content, and etc. As a matter of fact, the user-generated content can directly help you increase ecommerce conversion rate.
- Shopping Experience – Besides user experience which focuses on making sure that customers have absolutely no trouble navigating the website, shopping experience focuses on impressing the customers and convincing them to complete the process of buying. Optimizing user experience includes optimizing the navigation, page speed, search, and etc. But optimizing shopping experience include improving the visuals, images, product promotions, product descriptions, and etc. Optimizing the product descriptions is the first and most important steps of improving the shopping experience on the website. You can try different methods such as highlighting the features of each product or service you are offering so that customers have a clearer idea of what they are purchasing.
If you want to maximize the ecommerce conversion rate, make sure to optimize these 3 areas above!